About
Practical advice from people who’ve run the trucks.
pro23 was founded to give small businesses and new operators the kind of transport expertise usually reserved for big corporates.
Our founder
Ufojan Isbicer, Founder & Principal Consultant
Ufojan "Ufy" Isbicer has more than 26 years in the transport business and has started businesses from scratch. He runs a working fleet of 16 prime movers on Sydney, Melbourne, Adelaide and Perth runs.
Ufy built the GPS alerts, driver checks, fatigue and log checks, payment checks and AI assistant that pro23 now sets up for clients. He also set up NHVAS accreditation for his own fleet.
pro23 brings that hands-on experience to business owners who need someone in their corner: someone who will help write the contract, pick the truck, set the rates and pick up the phone when something goes wrong.
What we stand for.
Four principles behind every job we take on.
Practical
Advice you can act on tomorrow, not a report that sits in a drawer.
Straight-talking
Clear scope, clear language and honest answers, even when they’re hard.
Small-business first
Solutions sized for your budget and your stage of growth.
Compliant by design
Safety and Chain of Responsibility built in from day one.